65% of customers would head to the retailer’s store for a free refund, rather than pay online
UK shoppers favourite return is still via the Post Office, return to store is quickly catching up.
Doubled your in-store returns by charging for online returns and keeping in-store returns free
Customers whizz through the normal process of returning their items through ZigZag’s award-winning portal, selecting their returning items, reason for return, and refund method. Once they reach the return method and carrier page, consumers will get the option to return in-store.
Retailers with a selection of stores can have them show up on an interactive map as drop-off options, much like how the portal showcases Post Offices or lockers in your local area. Pop-ups with information on the store’s address, opening times, and accessibility can be added to improve the customer experience.
The entire process is branded with the retailer's logo and colour palette to provide a seamless experience for the customer.
You can also incentivise your customers to opt for a store return by offering it as a free option, whereas home collection or a different carrier drop-off may have a small fee attached to the service. Our research shows just 14% of shoppers would opt for a paid online return over a free in-store drop-off.
How you collect the in-store returns is completely up to you. You can either set up a colleague manned station to receive returns or explore the different styles of drop-off kiosks ZigZag offers. New Look delighted its customers with the rollout of hassle-free kiosks in 2023, you can read about it below.
It can be scary switching to paid returns. No matter how much you plan and how small the fee is going to be, you can’t perfectly predict how customers will react. So, why not offer free in-store returns whilst you rollout paid returns online. That way price sensitive customers still have a viable option.New Look tried this approach to great effect; the retailer’s Trustpilot score even improved as a result, despite the paid returns introduction.
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Yes! We can add this as bespoke functionality depending on the required customer journey and the number of retail stores that need to be supported.
Yes! We can add this as bespoke functionality depending on the required customer journey and the number of retail stores that need to be supported.
Yes! We can add this as bespoke functionality depending on the required customer journey and the number of retail stores that need to be supported.