
One of the UK's most respected TV Presenters and Consumer Journalists, Alice Beer, was interviewed at ZigZag's Checkout Returns Event to discuss the impact of serial returners, who is to blame, and how the epidemic can be prevented from getting worse.
Alice was at the event hosting a Retailer Panel Discussion on 'Building Smarter Returns for Your Customers', which featured brands such as Boden, New Look, and Scamp & Dude.
Alice Beer spoke about the importance of customer experience, trust, and efficiency within retail returns. She discusses how modern consumers expect returns to be simple, transparent, and convenient, and highlights the role technology and streamlined processes play in improving both customer satisfaction and operational performance. Alice positions effective returns management as an essential part of building customer loyalty and maintaining a strong retail reputation.
The Future of Post-Purchase & Returns Starts Here
📅 Date: Thursday 11th June 2026 🕒Time: 2pm
📍Location: The WeWork Auditorium, York Road | Waterloo, London
Join us for ZigZag's flagship event and discover how leading retailers are transforming post-purchase and returns into a driver of customer loyalty, logistics efficiency, and profitable growth.
Trusted by over 1,000 retailers worldwide, ZigZag goes beyond software. We combine market-leading technology with a truly global, connected returns infrastructure - enabling seamless cross-border returns, greater operational control, and a superior customer experience.
At this event, we’ll show how forward-thinking brands are leveraging post-purchase as a competitive advantage - through smarter returns, stronger logistics networks, and experiences that keep customers coming back.