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Your post-purchase works.
Can you prove it?
Scattered Data
Open rates in one tool, tracking page visits in another, repurchases in your e-commerce platform. Nobody has the full picture.
Invisible Impact
Notifications and tracking pages go out every day, but how many repeat orders they generate stays a guess.
A Budget You Can't Defend
Leadership asks what post-purchase brings back, and you have no shared numbers to answer.
Analyse and Manage Your Post-purchase Campaigns in One Place
- Prove
- Optimise
- Centralise
Measure campaigns. Optimise communications. Maximise performances.
Analyse the performance of your Emails, SMS, Whatsapp, Apple Wallet, and tracking page ZigZag to transform your post-purchase data into concrete marketing decisions.
- Repurchases
- Tracking
- Engagement
+3.20%
of repurchases on average via ZigZag (calculation based on +5M orders in 2025).
50%
visits to the tracking page on average.
+80%
average opening rate of post-purchase emails (vs. 31% for traditional emails).
FAQ’s
Need a quick answer. Read our FAQ’s and find out more.
What is the attribution method used for the post-purchase marketing dashboard?
ZigZag uses a multi-touch attribution model to measure the real impact of your post-purchase communications. Two types of interactions are taken into account: Click – where an order is awarded if the customer places an order within 5 days after clicking on a link in a notification or the tracking page, and View – where an order is attributed if it takes place within 3 days after the customer simply saw a notification or viewed the tracking page. This strict attribution window (3 – 5 days) ensures that measured conversions are linked to post-purchase actions.
Can I filter by channel or country?
Yes, analysis can be filtered including by channel, campaign, type of order, and country. This allows you to analyse your performance by segment and make more accurate marketing decisions.
Is the post-purchase marketing dashboard compatible with Shopify/Klaviyo/SFCC?
Yes, ZigZag is compatible with commonly used e-commerce and CRM solutions, including: Shopify (via direct integration), Klaviyo, and Salesforce Commerce Cloud (via advanced technical integration). These connections make it easy to collect order data and activate custom notifications.
Can I export the data?
Yes, all dashboard data can be exported for further analysis or internal reporting via: CSV or Excel files, integration into your analytics tools (Google Analytics, etc. via custom UTM), and data ready to be used in presentations or internal BI tools.
What are the KPIs available in the post-purchase marketing dashboard?
The dashboard centralizes all the key indicators related to your post-purchase marketing, grouped by sections: ### **Orders** - Total orders - Orders assigned to Shipup - Repurchases (repeat orders) - Repurchase generated by Shipup - Contribution by channel (notifications vs. tracking page) Notifications - Notifications delivered - Opening rate (**+62% ** on average) - Click-through rate - Conversion rate - Orders generated via notifications - Performance by type of notification (delivery, return...) Tracking page - Total traffic - Assigned orders - Average number of visits per order (**4** on average) - Click-through rate - Conversion rates Additional insights - Recurring orders generated (**+50% ** observed) - Performance by channel, campaign or order type - Explanatory tooltips integrated into each metric
