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They are already notifying customers on their preferred messaging channel
Reduce Customer Support
Enquiries
- Redirection
- Support
- Notifications
Reduce delivery failures
Inform Customers at the Right Time
Notify them as soon as a package is ready for pick-up.
Ensure Successful Deliveries
Reduce failed delivery attempts with clear and immediate alerts.
Anticipate and Save
Avoid costly returns thanks to better anticipation of delivery issues.
Returns System for Domestic and International Returns
Through our intelligent returns platform and our global carrier network, we provide personalised returns solutions for your customers, using our vast experience and unrivalled customer service.
£2B
Value of the returns last year
500K+
Drop-off locations
1500+
Carrier services
170+
Countries
A Direct Channel. Instant Open Rates. An Improved Customer Experience.
WhatsApp lets you send clear and engaging messages at each stage of the delivery. Combine it with email, SMS, and Apple Wallet Order Tracking to offer a seamless and personalised experience.
- Mobile
- Time
- Relevance
3/4
of e-commerce purchases
are made on mobile
80%
of messages are read
in less than 5 minutes
98%
open rate
Turn every WhatsApp message into a brand moment
Customer Friendly
Offer clear and modern communication on your customers favourite channel
Total Visibility
Highlight each stage of the delivery to leave a positive and lasting impression
Brand Consistency
Send personalised WhatsApp notifications that are fully aligned with your brand identity
FAQ’s
Need a quick answer. Read our FAQ’s and find out more.
Can we reply to the WhatsApp message?
No. The notifications sent via WhatsApp by ZigZag are unidirectional. It's not a conversation. The aim is to provide proactive, clear, and engaging information at key moments in the post-purchase journey.
Do you need customer opt-in?
No. For delivery notifications, sending via WhatsApp is allowed without an explicit opt-in. This is based on the implicit contract between the customer and the merchant at the time of purchase, where the customer expects to receive information about their order.
What are the character limits for WhatsApp delivery notifications?
The limits depend on the elements of the message. The main text is up to 1,024 characters but we recommend that you keep it shorter for mobile readability. It is also recommended you include an Image/text/document header visual to capture attention. You can also include up to 2 call-to-action buttons (e.g.: View my order, Contact support).
What is the price per notification?
The cost of a WhatsApp notification consists of two components: 1. ZigZag fees (infrastructure, customisation, follow-up). 2. Meta fees: - Depends on the recipient's region (e.g. France ≈ €0.07 for a utility message). - A Meta Business account + payment method is required. - Over 250 messages, automatic billing by Meta. The use of validated templates and well-categorised shipments (e.g. “utility”) makes it possible to optimise costs.
How are WhatsApp notifications billed?
Each notification is billed upon delivery. The cost includes two parts: the Meta share (varies by country) and the Shipup fee (€0.015 per notification). In France, the total price is around €0.04 per notification (€0.025 Meta + €0.015 Shipup). The two invoices are separate.
