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- Tracking
- Marketing
- Opportunity
How ZigZag Helps Retailers
Retain and Gain Revenue
Turn Order Tracking into a Marketing Channel
Stop sending your engaged and eager customers to your carrier’s tracking pages.
These highly engaged moments can be used to surface personalised content, product recommendations, promotions, and relevant calls to action for your brand.
Instead of order tracking being a functional dead end, it becomes another opportunity for ecommerce cross-selling, upselling, and customer retention.
Turn "Where's my order?" into "What should I buy next?".
Drive Upsells Through Post-Purchase Email Marketing
The purchase confirmation doesn't have to be the end of your ecommerce marketing funnel.
ZigZag’s post-purchase email marketing capabilities give retailers opportunities to engage customers throughout the delivery journey with bespoke, branded communications.
Delivery confirmation, dispatch updates, and other transactional moments can become opportunities to introduce complementary products, personalised recommendations, loyalty programmes, or future purchase incentives.
This creates an additional ecommerce revenue channel without adding friction to the original checkout experience.
Keep Refund Revenue with Refund to Store Credit
A traditional refund has a very simple outcome: revenue leaves your business. But that doesn't have to be the only option.
With ZigZag's Refund to Store Credit functionality, retailers can encourage customers to take their refund as store credit, helping retain returns revenue and giving the customer a reason to shop again.
It's a simple change that can turn an ecommerce return from a lost sale into a future repurchase.
Replace Refunds with Live Exchanges
Often a customer never intended to make a return to begin with…they just need a different size, colour, or product.
ZigZag's Live Exchanges give retailers the opportunity to retain the original sale by allowing customers to exchange products directly through the online returns journey.
Making exchanges simple can reduce unnecessary refunds, improve customer satisfaction, and help retailers protect revenue that might otherwise leave the business entirely.
For Ecommerce Managers: Make Post-Purchase Part of Your Conversion Strategy
Create branded tracking pages that drive customers back to your store. Use post-purchase email marketing to promote relevant products. Analyse performance through ZigZag’s marketing dashboard. Make exchanges easier. Encourage customers to select gift cards rather than refunds.
Most importantly, connect the traditionally separate worlds of post-purchase experience and returns management.
A return shouldn't automatically mean you've lost the customer or the sale. With the right experience, it can become another conversion opportunity.
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